AWeber Vs GetResponse: Which is The Best One?

Choose The Best One between AWeber and GetResponse

Talking about which is the best one between AWeber Vs GetResponse, for your business, here is the in-depth analysis of the both.

They have been in this service for over 20 years.  And still they are growing strong.  

There is so much competition that every business is giving a tough time to others to stand out.  Building a brand is not so easy in this day and age. 

Nearly nine out of every ten marketers use email marketing to distribute content organically.

Alexcattoni

Email marketing is no exception to this all you need to find a perfect Email marketing auto-responder for your business.

FeaturesAWeberGetResponse
Starting Price$16.15/mo for 500 Subscribers$15/mo
Free trial30-days free trial30-days free trial
Free planAvailable up to 500 subscribersNo
Split testingYou can only test email broadcasts.You can test form fields, delivery time, subject line, content, broadcasts and automation workflows.
Landing page builderHas a built-in drag and drop editor.Its landing page builder is mobile responsive.
AutomationIts automation has less features.  It is limited to a specific tag or one subscribes to a list.GetResponse has a large number of triggers to create your automation workflows.  Ready-made automation workflow templates available
ExploreExplore AWeberExplore GetResponse
Aweber Vs GetResponse

Average expected ROI is $42 for every $1 you spend on email marketing.

blog.hubspot.com

AWeber was founded in 1998.  Initially it was intended for small businesses for making marketing campaigns and  design newsletters.

GetResponse was also started in the same year.  It was the well-established platform for eCommerce stores. It was used to manage contact lists, segmentation and nurturing leads.

Both claimed to be the best email marketing tools  out there with different approaches to do so.

I will be giving you an in-depth comparison of both the tools and leave you to judge the best that suits your needs.  

It is long but a detailed comparison so that you can make your choice without further study about them.

81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.

backlinko.comi

Why Do I Like AWeber Vs GetResponse the Most?

  • Comes with a free-for-ever plan for small business
  • Easy interface
  • Unlimited emails to your list.
  • Facilitates AMP for dynamic and interactive email creation.  This enhances user engagement.
  • Integrations and add-ons with tech giants is in a decent range.
  • It comes with a huge library of beautiful  and easily customizable email templates.
  • Option to import different types file formats
  • Award-winning Customer support,  24/7 live chat and email support are very nice.
  • All your emails will get into people’s inboxes.  It has a high deliverability rate.

Why do I like GetResponse vs AWeber the Most?

  • Interface is very intuitive
  • Wonderful marketing automation features
  • Date segmentation is great.  And focussing on customer purchase patterns enables you to send high-targeted emails.
  • Conversion funnels and auto funnel features manage all your sales under one roof.
  • Reporting features are in-depth and eloborate.
  • Subject line, delivery time, email content and form field are the 5 variations that allow you A/B testing.
  • Customizable templates to maintain your brand consistency.
  • Mobile friendly awesome landing pages and templates that are customizable, responsive too.

Which is the best one between AWeber vs GetResponse: Features Comparison

Interface

Interface gives the best overview of the tool you use.  Email marketing becomes easy for a newbie if the interface is flexible.

AWeber has an easy user interface with simple navigation features.

On the homepage, you will find an overview of your subscribers, recent broadcast.  This will give some basic stats like opens, clicks, bounces and any issues.

The top menu bar has five tabs like messages, subscribers, sign-up forms, reports and list options.

The number of active email users is forecasted to reach 4.3 billion in 2022.

Online earning

If you hover over them, you will find a sub-menu to navigate from.

AWeber’s interface is very clean and simple to use even for beginners too.

If you like simple UIs and do not like to see all features on the homepage itself, then your first choice will be AWeber.

But it is not as simple as ConvertKit.

When it comes to GetResponse, its interface is also user-friendly too. 

But the interface comes with a lot of features and you need to learn them.

However it is not clumsy and you can handle all the basic things pretty easy to import contacts, build campaigns and check statistics.

Quite often, its email editor is reported to be insane, but the GetResponse team is prompt in resolving these issues.

You need to have a great deal of patience until you are acquainted with the interface in GetResponse.  Unlike Mailchimp, there is a  learning curve waiting for you.  

293.6 billion emails were sent and received each day.

But once mastered the road is clear. 

Winner in this feature:

AWeber. Its interface is relatively simpler and not dumped with all the features as in GetResponse.

The average open rate for a welcome email is 82%.

List Management in AWeber and GetResponse

You can import contacts using CSV.XLS,XLSX,TXT and TSV in AWeber.  You have an option to add them manually.

It allows you to add your contacts to your autoresponder cycles and tag them.  This is a unique feature and not all email marketing tools provide the ability to add your people directly to your automation builder. 

But, Aweber doesn’t have a feature to import contacts from Gmail or other third-party apps, and this is a big drag.

Aweber keeps a strict check on your subscribers.  You need to answer some screening questions like where your subscribers are coming from before importing them.  

They have to ensure that you haven’t bought a list of spammers. 

Emails with personalized subject lines generate 50% higher open rates.

Pros and cons of Email Marketing

However, You can use a pre-generated subject line when you want to create a list.  If you want to create your own list, you may have to wait one business day for Aweber’s team to verify your own subject line.

Patience is not one of my virtues, I am not particularly impressed by Aweber’s segmentation process.  You have to create a new segment every time you want to send an email.

Who will do that other than in Aweber?  If you have a long list of contacts, be prepared for annoying and time-consuming work that will be waiting for you in Aweber.

Let us see in GetResponse! 

In contrast with Aweber, GetResponse is like hitting a goldmine.

Firstly they allow you to upload contacts using third-party services such as Google, Zendesk, Salesforce etc.

Whoop! GetResponse has got a score!

Videos added to your email increase click rates by 300%.

Here, you have advanced segmentation and tagging features.  You can create segments adding tags based on contact email engagement behaviour, field data etc.

You have to click the relevant tags and segments and ‘hit’ send.  No waiting for list approvals.

You want a laser-focus personalization? Just use ‘one-click segmentation’ and ‘metrics over time’ which segments people according to their engagement with the campaign.  

With GetResponse you are always in the driver’s seat to know how your campaigns are working.

GetResponse allows you to send emails to multiple segments at once or exclude some depending on your requirements.

The list hygiene feature keeps your contact lists healthy as per your set of rules.  Great, right?

Winner in this feature: GetResponse. This feature is completely hands down.  You will not find this flexibility in list management and segmentation features in any competitor Email Marketing tools.

Email broadcasts and Templates

In fact, templates are the most important feature when you opt for an email marketing tool.

Aweber has a wide range of email templates.  They are basic to advanced to kickstart your email marketing campaigns. 

Further more the templates are super easy to handle with a drag and drop editor.  They allow you to customize as per your requirements.

You have an option to customize your own template using API in Aweber.  You can also use Web Fonts in Aweber.  

They create a far more attractive feel to your campaigns than the other formal standard fonts that everyone uses.

Besides you can have your brand font with all your campaigns.

49% of consumers would like to receive promotional emails from their favorite brands.

wordstream.com

One interesting feature in Aweber that I like most is the icing on the cake, is their RSS to email templates.

This is called ‘Blog Broadcasts’.  This enables you to send a newsletter to your subscribers using your website’s RSS feed. 

GetRespnse has hundreds of attractive, customizable, responsive and modern templates.

It may take a while to get used to the email editor but I have to admit it is one of the most flexible in the market.  

I can’t resist mentioning their UNDO/REDO buttons and revision history also.  

Oh! They are awesome.

The preview function is also great.  You can check the look on mobile, desktop and tablet etc.

Moreover, ‘Time Travel’ is the significant feature in GetResponse which makes things spicy’  You can send emails or newsletters to your audience according to their time zone.

Winner of this feature: 

GetResponse: What matters more in GetResponse is it’s sleek templates, smooth drag and drop editor, highly customizable templates and what not to love.  

But for your information Mailchimp also gives you 600+ templates at a lower price.

Automation Builder:

Automation builder is the bone of the Email Marketing Tools!

Aweber has not been updated over the last few years and added to their automation feature.

Nevertheless, they allow you to create automation sequences in drag and drop builder as per the customer behaviors.

Fortunately, Aweber offers this email automation feature free-for-ever in its free plan as well.  

Honestly speaking this process isn’t as advanced as in GetResponse.  This is a very basic state of affairs which comforts a beginner only.

Automation in Aweber, is limited to a specific tag or a list.

Sending 3 abandoned cart emails results in 69% more orders than a single email.

At GetResponse, the difference is like day and night.

There are many triggers to create your automation workflows which include abandoned carts, clicks, opens, purchases and many more.

It comes with a completely customized and drag-and-drop automation builder.  You can set your conditions on its workflow page. 

In case you are a newbie to creating workflows, there is a feature with ready-made automation workflow templates which makes the process easier to you.

The only disadvantage is that the number of pre-made templates is proportional to the amount of cash you choose to slash to your premium plan.

But that is not a deal-breaker for me as we get more advantages which heals our pain.  

The drag and drop editor helps to label contacts and assigns scores according to their response at any level of your campaign.  How is it?

Moreover, You can create different pathways for more UX.  

Winner of this feature:

GetResponse.  It is a full-fledged automation builder, taking your automation to a next level.  

With Aweber, you can stay connected with your customers but can’t really do anything to build nurture campaigns.

A/B Testing

A/B testing is the way to test your target audience and know them better.

Aweber allows you up to three variations for your newsletter.  

They are only content, call-to-action and sending time.

All the basic stats are shown on your homepage.  Again, Aweber’s split testing features are very basic and you can only test email broadcasts.

GetResponse allows you to test five variations like changing your form field, delivery time, subject line and content too.  

And you can do it for both broadcasts and automation workflows. Isn’t it cool?

In addition to this GetResponse allows you to change landing pages.  You can change upto ten landing page designs and find out which one performs best on your homepage.

Winner of this feature: 

Aweber is not bad but GetResponse gives better performance and cutting edge functionality to explore your campaigns.  And so what? GetResponse.

eCommerce CRM

Aweber does not have an in-built CRM tool.  It is a simple email marketing solution for small businesses.  It can offer you integrations with Woocommerce, BigCommerce,Paypal, Salesforce, Shopify and many others.

The good thing is that their eCommerce integrations are available in their free plan also.

On the other hand, with GetResponse you can run the entire eCommerce business.

The integrations are the same with Aweber but that’s not a big thing.

Their Autofunnes feature allows you to create attractive funnels.  They can be used to sell courses, products and conversions are the real deal with GetResponse. 

The conversion funnel feature is the real big thing which facilitates the entire email marketing process easier and saves time.

This feature not only allows you to track the customer journey but also to create Facebook ads, landing pages, run campaigns to drive your subscribers to the sales pages and allow payments too.

Not only that, you can add subscribers to the autoresponder cycle, send abandoned cart emails and send reminders to them.

This feature is available for all their plans but their plan allows you to create just one funnel.

Winner of this feature:

GetResponse. This is an all-in-one eCommerce solution.

Forms and Landing pages

Here GetResponse has a competitive edge over Aweber.  Aweber has a fair collection of landing pages with Facebook Pixel and Google Analytics to track the performance of your campaigns.

The drag and drop editor is very easy to use hundreds of stock photos available by default. 

Although Aweber’s landing page functionality is nice it needs to be updated.  Nevertheless all these features are offered even in free plan. 

With GetResponse:  You will find hundreds of customizable templates for webinars, sign-up forms and landing pages.

But Aweber’s interface is user-friendly than the GetResponse landing page editor.  The other disadvantage is that at GetResponse, you need to create separate versions for mobile and desktop. 

Aweber gets credit over this but that’s not a deal-breaker.  The landing page builder will make you happy.  

Further more, you can set up your ads, webinars, web forms and social media campaigns in the landing page editor.

Which is the best one  between AWeber Vs GetResponse?

In addition to that you can enjoy HTML/CSS to custom landing pages and the landing pages are integrated with facebook pixel, google analytics, WordPress and Joomla integration.

Winner of this feature:

GetResponse.  The landing page can be a bit clumsy, but it is better than Aweber because of its flexibility.  

Reporting

This feature allows you to see how your campaigns are performing, Aweber offers good analytical features.  

You have got more than just the basic clicks, opens and bounces.  You can also see the growth graph, location of subscribers and history of your customers’ activities.

Honestly speaking Aweber is much more than its competitors in the market.

However, it is tiring to hop around three tabs, Broadcasts, Subscribers and finally Reports.

On GetResponse, all these stats are available on the dashboard itself.  The interface will show everything like autoresponders, marketing automation and customer patterns.

Moreover, GetResponse has another great feature also like one-click segmentation, metrics over time, Email ROI and newsletter performance comparison. 

And you can add Google Analytics to do real-time eCommerce tracking.

Winner of this feature:

GetResponse.  It helps you stay at the driver seat of your campaigns.  If you need in-depth reporting tools like Sendinblue or ActiveCampaign are best choices.

Email Deliverability

It is possible to have a good email delivery but poor deliverability, because the email may land in the receiver’s spam folder rather than their inbox. 

Aweber’s deliverability is A1.  It delivers your valuable emails to your subscribers’ inbox.  It keeps spammers out of your way with opt-in-rules.  

The deliverability monitoring system works 24/7 to ensure good email delivery.

The all-round deliverability performance with SPF and DKIM showed that 92% of Aweber’s emails landed in the peoples’ inbox while GetResponse ended at 75% in this regard.

GetResponse scores high in other areas but their email deliverability needs to be improved.

Winner of this feature:

Aweber. Needless to say Aweber stands high in the email deliverability feature.

Integrations

Both Aweber and GetResponse have a decent range of integrations with third-party apps like Bigcommerce, Woocommerce, WordPress, Salesforce, Etsy, Zapier and Shopify etc.

There are various categories like CRM, eCommerce, social media, webinars available on Aweber

However, you need to face some challenges involved in setting up your integrations with some of the services. 

With GetResponse, you will have a wider range of integrations with any industry-leading tool out there.

But you can not integrate with apps as easily as it on Mailchimp.

Though GetResponse is an old tool in the industry it should focus on improving these problems and provide video documentation. 

Winner in this feature:

It’s a Tie: As both have excellent third-party integrations, they need to do better.

Support

Aweber’s customer support is really one of the outstanding features of this product.

Won the Stevie Awards for customer service, this tool offers 24/7 live chat and email support.

Phone support is also available from 8.00 am to 8.00 pm ET Monday to Friday.

Further, Aweber has an extensive Knowledge base and FAQ sections with a wide range of video tutorials.

On the other hand, GetResponse also has strong customer support 24/7 with live chat and email available in all their plans.  They delay their feedback but you may send your email in 8 languages.

Phone support is available for premium plans.  Knowledge base and video tutorials are also available with all the plans.

Winner of this feature:
Aweber. No email marketing platform beats Aweber.  Simply, they are the best in this industry.

Pricing

If you have a serious business, then you need to focus on pricing seriously.

Aweber comes with two plans: Free and Pro.

Aweber Vs GetResponse: Which is the best One?

The free plan includes all the core features for 500 subscribers only.  The Pro plan starts at $16.15 for 500 subscribers with support of advanced reporting and segmentation features.

The price increases as your list increases.

GetResponse has 4 plans: Basic, Plus, Professional and Max.  Price depends on your increase in contacts.  But they give a free 30 day trial with no free plan.

The Basic starts with 15$ for 1000 contacts. All the other tiers are for 1000 subscribers and the prices increase proportionally with the increase of subscribers and features.

So this is a bit expensive. 

But their Basic plan does not support the features like contact scoring and tagging, you have to upgrade to a higher package.

Winner in this feature:

Aweber.  Since it offers the best value for your money.  With GetResponse, you may have to spend more and more to get more features.

However, there are tools like Mailerlite or MailChimp that offer similar features as Aweber even at lower price.

Final Thoughts

Now you are in a dilemma to decide what works for your business and what doesn’t.

Aweber is a safe option for you if :

  • You want to use an easy platform without much fuss.
  • You need a budget-friendly platform.
  • You need value for your money
  • Support is a big deal for you

You can choose GetResponse If:

  • You need high end marketing automation features and behavioral segmentation.
  • You need a one-stop-shop eCommerce solution for all your businesses.
  • You want to put great value on landing pages and templates.
  • You have a cash flow.

Now, the reins are in your hands to make a right choice suitable to your business and your techability to handle the platform.

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