Strategies that Your Startups Need the Most
Marketing Strategies for startups have been changing rapidly. Most startups ignored some marketing strategies due to lack of awareness. Here in digitaltracks I am going to give the most essential and advanced marketing strategies that work for you in scaling your business.
Some marketers believe that Marketing Strategies have transformed more in past 5 years than in the past 50 years. Best Digital Marketing agencies are focusing on digital marketing ecosystem and keep the startups engaged on digital tracks.
Almost all the startups have adopted digital marketing Ecosystem to their businesses. Not all the Marketing strategies in digital marketing ecosystem that are equally effective. Some marketing strategies will hit the bullseye, while others just will not work.
Which digital marketing strategy should you adopt to boost your business?
Today I am going to share the best and profitable digital marketing strategies for startups.
1. Email Marketing:
Marketers out there predict that E mail marketing is dead, but emails are still working effectively and delivering a handsome return on investment (ROI) to marketers.
Email marketing for startups has an impressive ROI (Return of Investment) of 137%. Evidently it is four times higher than other marketing channels.
All Startups what to get ROI through Email marketing. But many startups are not getting the true power of email marketing.
What are the tips to launch Email marketing?
- Subject Box : Attractive and benefit-rich subject box
- Avoid Jargon : Use plain and persuasive language
- Break up the text : Use bullets and sub-headings
- Talk about : The offers you are going
- Optimize : Optimize emails for mobile devices
- Include : Your professional email
2. Social Media Marketing
Social media is one of the most powerful marketing tools these days. In fact, it is the second most
important marketing strategy for startups.
The benefits of social media marketing are:
- It increases brand awareness and traffic.
- It develops loyal customers
- It improves search ranking and generates leads
- It increases sales
How do you rank your brand on social media?
You need to create high-quality content regularly to build your authority on social media.
You have to maintain consistency while posting your content to engage with your audience.
HubSpot is one of the helpful tools to run your social media marketing seamlessly. Your content can be posted on many social media platforms like facebook, Twitter, Instagram and Linkedin.
This tool lets you engage with your audience and schedule your social mentions.
Initially, you have to choose one social media network for your audience.
Building a Customer persona with the help of social media marketing consultants will help create your social media strategy for your startup and track your digital presence.
Your professional email signatures will create your brand awareness. This would drive traffic to their websites and generate leads.
There are many free and paid email marketing tools out there to plan, design and schedule your emails professionally.
3. Pay-Per-Click Marketing (Google AdWords)
Google AdWords is a perfect and powerful tool to run Pay-Per-Click (PPC) marketing. This is a sales-ready tool. This tool brings you visitors to your website through Search Engine Advertising.
When I search for ‘book stores in Mumbai’, here is how the PPC ads look:
Pay-per-Click offers many advantages, such as
- You can reach your potential customers.
- High Return of Investment.
- Budget friendly.
- You will pay only when a viewer clicks.
- You need not wait for results.
- Data and insights will help you building other marketing strategies.
4. Search Engine Optimization
There are hundreds of websites in your niche. How can your website stand on top of google search results. The essential strategy to make your website ranked on Google is Search Engine Optimization (SEO).
SEO not only makes your website stand top in your niche competitors but also brings trust to your website.
When your website ranks high in search results, your potential customers will get an impression that you are a reputable company to buy services from you.
SEO is a must for every startup. You need to follow the best SEO practices to get better search results.
There are many all-in-one tools like SEMrush for your SEO needs. You have to keep track of it consistently to improve your website’s SEO.
SEO tools help you conduct keyword research, track your SERP rankings, monitor your competitors and rank your position with your competitors.
SEMrush makes it easy for you to backlinks for your website and comes with an auditor that helps you figure out issues with your website as well.
A good SEO company will resolve all the challenges involved in this strategy. You can completely rely on them for meeting your SEO requirements.
5. Influencer Marketing
What is Influencer Marketing?
There are many key leaders in social media or on your niche to drive your brand’s message to the larger market. You will pay or hire such influencers to get a word to introduce your product or service to their followers.
The trend of influencer marketing is the game changer of the day.
Why should a startup adopt influencer marketing?
- Most effective and inexpensive compared to traditional marketing channels
- It is easy to implement
- Word-of-mouth aspect of influencer marketing builds trust
- Customers believe the authority influencers
When your budget is small you can hire micro-influencers, but they have a smaller follower base, so it takes a little longer to get results.
6. Content Marketing
Content Marketing is a must for businesses these days, if you are working in the B2B or B2C marketing domains.
What are B2B and B2C marketing domains?
B2B (Business to Business) marketing focuses on sales to another business owner applying essential marketing techniques and B2C (Business to Customer) marketing focuses marketing techniques on direct customers to make purchasing decisions.
90% B2C organizations are extremely committed to content marketing and 89% B2B marketers agree that content marketing is an important part of their marketing programs.
Why is content marketing so effective?
You will create content as per the needs and interests of your target audience. They will love to read it because they find solutions to their problems. This will build trust and increase conversion rates.
Your content strategy is to follow the different stages of your buyer’s journey to create useful content. Your content would target your audience who will love to engage with it since it will solve their problems.
This eventually builds trust, credibility, brand awareness, authority, lasting relationships and increases conversion rates.
So, how can you create high-quality content regularly?
It is challenging to get up with new content ideas, but you should also keep track of what is trending.
There are many free and paid tools out there to resolve this. They provide trendy content to every keyword you give them.
They will also let you find influencers in your niche. You can make collaborations with them and grow your authority more.
Remember that content marketing seldom brings quick results. But the impact of content marketing is long-lasting.
7. Affiliate Marketing
Affiliate Marketing is treated as the by-product of influencer marketing. It depends on the influence of people to bring in sales.
What is affiliate marketing?
There are many affiliates for your brand to draw in leads for you basing on a little commission on the sales or a flat pay per sale.
How does it work?
Your affiliates share the customized affiliate links of your product with their social media circles and their followers visit your site and make a purchase.
How can you track your sales?
Tools like Google Analytics track the number of sales coming from each link and also track your sales performance.
8. Referral Marketing
What is Referral Marketing?
Referal Marketing is one of the best ways to promote your brand. Your customers promote your sales by sharing your affiliate links in their circles and they lead sales.
How does it work?
You will provide a freebie or a discount when your customer makes a sale by referring a customer.
There are tools like InviteReferrals which can help you set up your campaigns on social media or mobile apps with an easy step-by-step process. These tools help you to come up with results analytics.
Think of Digital Marketing as a way to your success. You will be accessible to the people you are trying to reach and offer them your products and services. The scope of your business will be beyond leaps and bounds. You will be able to reach a global audience and build a lasting tribe of loyal customers.